About LeadDrive

This year I opened 250 local business websites one at a time. Trades, dentists, restaurants, salons. I was checking a premise everyone in outbound repeats: that most small businesses have terrible websites and that’s the opening.

Eight of the 250 were genuinely broken. A dead domain, an expired certificate, a page that wouldn’t load at all. Eight.

So the premise is wrong. And the standard opener built on it — “I noticed your website could be improved” — is an opinion about something they chose and paid for. They argue. And a prospect who argues has already won.

Homepages still advertising offers that expired months ago. Opening hours that contradicted the Google listing. A booking button going to a 404. A contact form posting to an address that bounced.

None of those are opinions. “Your homepage is still running the offer that ended on 31 July” is a date. There’s nothing to argue with, and you’re not the person criticising their website — you’re the person who noticed something they’d want to know.

That’s a completely different conversation, and it’s the one worth having.

The problem is that checking fifty sites properly takes about four hours. That’s the real reason people go back to sending the same line to everyone.

LeadDrive does that checking. That’s the whole product.

LeadDrive never reports a fault it did not observe.

Every competitor scoring website quality uses a performance score or a mobile rating. Those are arguable, and the moment your prospect argues, your customer has lost the call.

So LeadDrive only reports things that can be checked in ten seconds by anyone: no website found, no HTTPS, no contact page, a domain that doesn’t resolve. Each one dated when it was checked. Where something couldn’t be verified, it’s recorded as unknown — never as a fault.

A signal I didn’t observe is not a signal I’ll sell you.

Searches run against OpenStreetMap’s public business data. It’s genuinely free and genuinely public, which means you can check any row against the source yourself.

It also means coverage is thinner in some places than a paid database would be. When a search comes back light, LeadDrive says so rather than padding the list. Fifty rows with thirty guesses in them is how you lose an agency client in week two.

Real data, never generated. Gaps shown, not hidden.

It isn’t a contact database, and it isn’t a sending tool. It doesn’t warm domains or run your campaigns. Plenty of good products already do those things and you probably pay for one.

LeadDrive is the part before that: deciding who is worth contacting, and handing you a specific, checkable reason to open with.

Me. One person, in the UK.

I’m not going to dress that up as a team, and I’m not going to put invented testimonials or customer logos on a site that launched this week. If you can’t find social proof here, that’s because there isn’t any yet — not because it’s hidden.

What I’d rather offer instead:

There’s a free tier, and it doesn’t ask for a card. Run it on a patch you already know — your own city, a trade you’ve sold into before — and check the rows against the real websites. That’s a far better test of whether this is any good than anything I could write on this page.

If it tells you the truth about a patch you can verify, it’ll tell you the truth about one you can’t.

You can also just check me. I’m on LinkedIn under my own name, and every claim on this page is the kind you can test rather than take on faith.

If LeadDrive reports something that turns out to be wrong, tell me and I’ll fix the check rather than explain it away. Accuracy is the entire product; there’s nothing left if that goes.

You can reach me directly at support@leaddrive.uk. It comes to me, because there isn’t anyone else.